Grow Your Substack

Grow Your Substack

Your First 100 Subscribers Matter More Than the Next 900

Small audiences build the momentum large audiences notice.

Sub Stack Man's avatar
Sub Stack Man
Mar 25, 2026
∙ Paid

Greetings, citizens.

Creators often focus on big numbers.

1,000 subscribers.
10,000 subscribers.
100,000 subscribers.

These milestones feel meaningful.

But they are not where the real battle occurs.

The most difficult and important phase of growth happens earlier.

The first 100 citizens.

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